Case Study

ADP

ADP
Overview

One out of five people in the United States get their paychecks from ADP – but the company’s Web presence told another story. Serving as ADP’s strategic partner since 2008, BGT has worked with the leading provider of outsourcing solutions to integrate all business units and product websites into one global portal to more effectively tell its story and elevate its messaging.

Solutions
  • Created a smart information architecture that segments users according to business size and product need
  • Deployed Sitecore Web Content Management System (CMS) software
  • Developed a multilingual site
  • Implemented Omniture SiteCatalyst for tracking and performance measurement
  • Designed a scalable portal focusing on ADP’s solution offerings
Results
  • 50% reduction in homepage bounce rate
2010
       
Sitecore
     
 
 
ADP Corporate Website
(Best Financial Services Site) 
     
2009
       
IAC Awards
IMA Awards
Horizon Awards
Web Awards
 
 
ADP Corporate Website
(Best Consulting Website) 

 
ADP Corporate Website
(Best B2B Website) 

 
ADP Dealer Corporate Website
(Outstanding Website) 
 
 
ADP Corporate Website
(Outstanding Achievement in B2B) 

 
ADP Corporate Website
(Outstanding Achievement in Human Resources) 
 
 
ADP Dealer Website Redesign
(Gold - Business to Business) 

 
ADP Corporate Website
(Silver - Business to Business) 
 
 
ADP Corporate Website
(Standard of Excellence in B2B) 

 
ADP Dealer Website Redesign
(Standard of Excellence in Consulting) 
       
Stevies Awards
BtoB Awards
   
 
 
ADP Corporate Website
(Finalist in Business Services) 
 
 
ADP Corporate Website
(Top 10 Website for 2009) 
   
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