Case Study

ADT

ADT
Overview

ADT has partnered with BGT since 2008 to enhance its Web presence and improve its brand messaging. BGT has worked with the leading provider of electronic security services to redesign its corporate website and increase functionality and usability.

Solutions
  • Conducted a competitive audit and best-practices analysis
  • Redesigned ADT's website to support consistent look and feel across all global ADT Web properties
  • Enhanced Adobe's Omniture tracking deployment
  • Provided a closed-loop tracking solution to measure online conversion and offline acquisition
  • Performed usability testing to obtain objective feedback across all decision points
  • Launched an award-winning email marketing campaign designed to reach ADT.com segments
Results
  • The website's improved user experience and alignment with brand strategy has helped to drive ADT's business objectives
  • ADT's email marketing campaign has nurtured prospects and presented cross-selling opportunities
2011
       
Communicator Awards
Addy Award
Addy Award
 
 
 
ADT Home Security Source Website Redesign
(Award of Distinction in News) 
 
 
ADT Home Security Source Website Redesign
(Award of Distinction in Branded Content - Business to Consumer) 

 
ADT Home Security Source Website Redesign
(Award of Distinction in Blogs/Business) 
 
 
Fort Lauderdale Addy Awards
  • ADT Home Security Source Website Redesign
    (Silver Addy Award in Interactive Media)
 
 
Miami Addy Awards
  • ADT Home Security Source Website Redesign
    (Silver Addy Award in Interactive Media)
 
2010
       
Web Award
Stevies
IMA
 
 
 
ADT Home Security Source Website Redesign
(Standard of Excellence in Blog) 

 
ADT Home Security Source Website Redesign
(Standard of Excellence in News) 
 
 
ADT Home Security Source Website Redesign
(Winner in Diversified Business)
 
 
 
ADT Home Security Source Website Redesign
(Outstanding Achievement in Community)
 
 
2009
       
Web Award
Horizon Award
Web Awards
 
 
 
ADT Email Marketing Campaign
(Best Consumer Goods Email Message Campaign) 

 
ADT Email Marketing Campaign
(Best Other Email Message Campaign) 
 
 
ADT Email Marketing Campaign
(Silver - Advertising Online) 
 
 
ADT Email Marketing Campaign
(Outstanding Website) 
 
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