Case Study

ADT

 ADT
Challenge

ADT, the world leading provider of residential and commercial security and fire safety solutions, was seeking to improve the performance of its digital strategy across all touchpoints. BGT was engaged to provide a global web strategy and establish a framework for improved execution.

Solutions
  • Competitive audit and best practice analysis provided a baseline understanding and allowed ADT to prioritize its performance objectives.
  • Global Web Visual Redesign to support consistent look and feel across all global ADT web properties. Improves user experience and increases alignment with brand strategy.
  • Enhancements to Omniture tracking deployment which included reduction in data gaps and accuracy and provided a closed loop tracking solution to measure online conversion – offline acquisition.
  • Usability testing provided objective feedback across all decision points.
  • Launch of an award winning email marketing campaign designed to reach out ADT.com segments which nurtured prospects and presented cross-sell products to existing clients.
       
Web Award
Horizon Award
    
 
2009
 
ADT Email Marketing Campaign
(Best Consumer Goods Email Message Campaign)
 
ADT Email Marketing Campaign
(Best Other Email Message Campaign)
 
 
2009
 
ADT Email Marketing Campaign
(Silver - Advertising Online)
  
< See All Case Studies
Creative Thinking. Digital Solutions. Global Reach.
©2009 Copyright BGT Partners | Terms of Use