Case Study

AISC

 AISC
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Overview

The American Institute of Steel Construction (AISC) partnered with BGT to redesign its website with a focus on improving the site’s administration process and user experience. Working with the steel solutions leader, BGT enhanced visual elements and integrated a Content Management system (CMS).

Solutions
  • Integrated an Ektron CMS with a complex Customer Relationship Management (CRM) system, a secure e-commerce platform and an event registration process
  • The new user-friendly design has helped to increase engagement with the website
Results
  • AISC can now segment users based on need, technical knowledge and role
  • The personalization of the website allows for a much deeper, value-added relationship with site visitors
       
Web Award
Horizon Award
Web Award
Stevies
 
2009
 
AISC Corporate Website
(Best Association Website)
 
2009
 
AISC Corporate Website
(Bronze - Business to Business)

AISC Corporate Website
(Bronze - Public Service / Non- Profit)
 
2009
 
AISC Corporate Website
(Standard of Excellence in Associations)
 
 
2009
 
AISC Corporate Website
(Finalist in Metals & Mining)
 
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