BGT Partners, Our Work - Avaya Case Study

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Case Study

Avaya

Overview

BGT has served as a trusted advisor to Avaya for the past seven years, providing a diverse range of marketing and technology services for both their domestic and international marketing, IT and product teams. In 2006, BGT was recognized as Avaya’s Marketing Services Vendor of the Year for the consistent delivery of innovative services.

Solutions

Collateral management site for business partners to localize and customize all types of campaigns from postcards to emails
Creation of an Avaya Customer Gallery to manage the process of customer references and referrals
Design and development of an Enterprise Marketing Dashboard to provide global reporting and analysis of marketing efforts.
Development of ROI calculators to assist sales in competitive selling environments
Management of a Marketing Resource Management (MRM) program for campaigns and reporting

Results

At the enterprise level, Avaya is now spending less time managing the process of Marketing and dedicating more time to customers and campaigns
Avaya's global marketing team is now empowered to track the successes of their campaigns in real time and can spend more time focusing on the business of marketing
Avaya's business partners now have a tool to obtain and customize marketing collateral online - and the Sales team is now able to better utilize customer references in new sales opportunities


2007 Avaya Partner Marketing Portal (Silver Award for Intranet/Internal Communication)

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