BGT Partners, Our Work - Avaya Case Study

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Avaya

Overview

Serving as Avaya's trusted advisor since 2000, BGT provides the global leader in business communications with a diverse range of interactive marketing and technology solutions. Due to BGT's consistent delivery of innovative services, the agency was recognized as Avaya's Marketing Services Vendor of the Year for 2006.

Solutions

Developed collateral management site for localization and customization of various campaigns
Created an Avaya Customer Gallery to manage the process of customer references and referrals
Designed and developed an Enterprise Marketing Dashboard to provide global reporting and marketing efforts analyses
Developed ROI calculators to assist sales in competitive selling environments
Managed a Marketing Resource Management (MRM) program for campaigns and reporting

Results

Avaya can now dedicate increased time to customers and campaigns due to more efficient marketing
Avaya's global marketing team is now empowered to track the successes of its campaigns in real time
Avaya's business partners now have a tool to obtain and customize marketing collateral online
Avaya's sales team is now able to better utilize customer references in new sales opportunities


2007 Avaya Partner Marketing Portal (Silver Award for Intranet/Internal Communication)

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