BGT Partners, Our Work - BankAtlantic Case Study

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Case Study

BankAtlantic

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Overview

BankAtlantic has partnered with BGT since 2006 to strengthen the banking leader's overall Web marketing strategies and operations. Working with BankAtlantic's online marketing team, BGT has enhanced B2B and B2C websites, upgraded the Content Management System (CMS), implemented Search Engine Marketing (SEM) and employed numerous social media initiatives.

Solutions

Designed and deployed templates to integrate the CMS into the new website
Integrated analytics software
Implemented a geo-targeted Pay-Per-Click (PPC) campaign
Developed email marketing campaigns

Results

BankAtlantic's CMS was upgraded without any inconvenience
The integration of new templates to improve the website's design helped to drive new business
BankAtlantic now communicates with current and potential customers in an effective and consistent manner

2010


BankAtlantic Online Newsletter (Standard of Excellence in Email)	BankAtlantic Online Newsletter (Best Bank Online Campaign)	BankAtlantic Corporate Blog (Outstanding Achievement in Financial Information) BankAtlantic Corporate Blog (Outstanding Achievement in Blog)

2009


BankAtlantic Corporate Website Redesign (Silver - Advertising Online)	BankAtlantic Banner Campaign (Best Institutional Services Rich Media Online Campaign)	BankAtlantic Banner Campaign (Award of Distinction in Banking/Bill Paying)

2008


BankAtlantic Corporate Website Redesign (Bronze - Self Promotion/Company Identity)	BankAtlantic Corporate Website Redesign (Bronze - Self Promotion/Company Identity)

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