BGT Partners, Our Work - Beijing Olympics Case Study

Case Study

Beijing Olympics

Overview

The Beijing Olympic Committee needed to diversify and extend its awareness campaign to help Beijing, China win its bid for hosting the 2008 Summer Olympic Games. BGT developed a compelling multi-channel communications program for Beijing that highlighted the city, its people, and the assets available to the international community.

Solutions

Designed and implemented a graphically engaging interface
Incorporated dynamic elements and colorful representations of the Chinese culture
Leveraged the rich diversity of Beijing to emphasize the advantages of hosting the games there

Results

Beijing's outreach was a success; their message was clear, consistent, and most importantly, heard by stakeholders across the globe
The entire world eagerly anticipated the 2008 Summer Olympic Games in Beijing

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