Case Study

Beijing Olympics

 Beijing Olympics
 
Overview

The City of Beijing partnered with BGT to diversify and extend its awareness campaign in order to win its bid for the 2008 Summer Olympic Games. To accomplish this goal, BGT developed a compelling multi-channel communications program that highlighted the city, its people and the assets available to the international community.

Solutions
  • Designed and implemented a graphically engaging interface
  • Incorporated dynamic elements and colorful representations of the Chinese culture
  • Leveraged the rich diversity of Beijing to emphasize the advantages of hosting the games
Results
  • Beijing's outreach was a success; their message was clear, consistent and heard by stakeholders across the globe
  • The entire world eagerly anticipated the 2008 Summer Olympic Games in Beijing
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