Solutions
- Redesigned and developed entire search results page leveraging Google's search
technology to enhance customer experience and result pertinence
- Designed visual look and feel and developed the entire front-end user experience
for the booked guest portal
- Redesigned and developed new FAQ page using a complex content management
system to allow for simple and time-efficient updates
- Designed and developed a portable dynamic module to help promote Carnival
departures
- Designed and developed the first-of-its-kind contest page surrounding the launch
of the Carnival Dream in under four weeks
- Redesigned and developed Carnival's entire social community, "Funville," to create
a more engaging and streamlined user experience
- Designed and developed a Flash Microsite for Carnival's newest ship, the Carnival
Magic, with full-screen interactive 3D video capabilities
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Results
- Dramatically increased overall page traffic, bookings, relevant search results,
detailed product views and bookings
- Streamlined cruise preparation process to emphasize smaller, user-friendly steps
- Decreased call center volume due to enhanced online user experience
- Elevated visibility of Carnival Dream with interactive contest that had 27,718 votes
cast and raised $25,000 for charity
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