Case Study

Walt Disney

Walt Disney
 
Overview

Walt Disney Television (WDTV) engaged BGT to develop a sales portal that would enable WDTV programming customers to research, select and purchase programming for their markets. The online solution needed to significantly reduce costs and facilitate easy maintenance while enabling the sales and distribution of Walt Disney and Fox Kids Networks television programs and feature films.

Solutions
  • Design and development of a B2B portal incorporation of features that facilitated the access to information for potential clients
  • Deployment of an easy-to-use interface to reduce the time spent by clients reviewing all the programming options
Results
  • The sales portal has proven crucial in WDTV’s efforts to streamline the process of sales of programs and consequently supported the company in driving business objectives
  • There has also been an important improvement in the communication process with potential clients who have access to a wealth of information on the site, thus reducing efforts of client support resources
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