Case Study

FedEx

 FedEx
 
Overview

FedEx has partnered with BGT since 2002 to design, develop, implement and update the global logistics leader's internal and external Web portals in English, Spanish and Portuguese. Working with the FedEx online marketing team, BGT created an intranet for the Latin America sales group and a portal for B2B customers.

Solutions
  • Designed and deployed marketing email communications
  • Developed a B2B portal for small and medium enterprises
  • Developed internal and external portals in multiple languages
  • Implemented a Content Management System (CMS) for an internal sales team intranet
Results
  • The projects deployed for FedEx have helped the company increase its efficiency in marketing communication activities with its Latin America stakeholders
  • The implementation of the intranet for the sales team has improved the communication process while simultaneously driving business goals
  • Portals geared toward external audiences have increased brand awareness and engaged new customers
2008
       
LACP
      
 
 
LAC Sales Team Intranet Redesign
(Best Intranet Online Newsletter Campaign, Best of Show Online Newsletter Campaign) 
      
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