BGT Partners, Our Work - GarageTek Case Study

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Case Study

GarageTek

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Overview

GarageTek approached BGT Partners to enhance their online brand image and create a platform to consistently communicate with home owners, franchisees, builders, developers and relevant business allies. An important part of the internet presence for GarageTek was establishing a dialogue with key business partners such as home builders, realtors, residential architects, professional organizers and professional remodelers.

Solutions

Design and implementation of a new site architecture with an improved distribution of information
Development of templates to easily incorporate new franchisees into the corporate website
Deployment of a Content Management System (CMS) to effectively update product information on the website

Results

With a new visual identity, GarageTek can more effectively market to this growing niche market
The user segmentation allows contextual messaging - and richer targeting
Additionally, the new site also allows each franchisee to personalize their information and offers without any bottlenecks from corporate marketing


2007 GarageTek Corporate Website Redesign (Silver Award in Lifestyle) GarageTek Corporate Website Redesign (Silver Award in Best Practices)	2007 GarageTek Corporate Website Redesign (Best in Class Award in Building/Construction)	2007 GarageTek Corporate Website Redesign (Outstanding Website Award)	2008 GarageTek Corporate Website Redesign (Award of Distinction, Construction) GarageTek Corporate Website Redesign (Award of Distinction, Professional Services)

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