Solutions
- Audited content pages and corresponding data tracking processes
- Developed a segmented auditing structure
- Collaborated with Susan G. Komen to develop updated tracking taxonomy and procedures
- Implemented scaled reporting interfaces with customized metrics
- Trained key personnel on execution of tracking and integration via the CMS and other relevant systems
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Results
- Improved the accuracy of Susan G. Komen's Web analytics
- The organization is now empowered to manage its Web content accurately and efficiently
- BGT continues ongoing consultative support for Susan G. Komen on a pro-bono basis
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