Solutions
- Improved customer experience and satisfaction by focusing on relevancy and usability.
- Enhanced navigation, drop-down menus and interactive elements.
- Streamlined shopping cart and check-out process to emphasize smaller, user-friendly steps.
- Redesigned online search experience to expand customers’ options.
- Implemented grid system to standardize product merchandising and marketing for SKUs.
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Results
- On April 19, 2009, the redesigned OfficeDepot.com was launched resulting in a 250% increase in store-locator engagement, an increase in the conversion rate and a decrease in the bounce rate.
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