BGT Partners, Our Work - Office Depot Case Study

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Case Study

Office Depot

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Overview

Office Depot sought to showcase OfficeDepot.com as an online leader in user experience, customer satisfaction and relevancy. Since 2008, Office Depot has worked with BGT to design and continue to enhance its world-class website for its B2B and B2C customers with an emphasis on core customer interactions.

Solutions

Improved customer experience and satisfaction by focusing on relevancy and usability
Enhanced navigation, drop-down menus and interactive elements
Streamlined shopping cart and check-out process to emphasize smaller, user-friendly steps
Redesigned online search experience to expand customers' options
Implemented grid system to standardize product merchandising and marketing for SKUs

Results

On April 19, 2009, the redesigned OfficeDepot.com was launched resulting in a 250% increase in store-locator engagement, an increase in the conversion rate and a decrease in the bounce rate

Articles


Office Depot Site Overhaul Lift Conversions	OfficeDepot.com Included in 10 Great B-to-B Sites List	New Office Depot Site Boosts Sales	2009 Hot 100 Retail Websites

2010


Office Depot Website Redesign (Outstanding Website in Consumer Goods)	Office Depot Website Redesign (Finalist in Retail)	Office Depot Website Redesign (Award of Excellence in Consumer Goods) Office Depot Website Redesign (Award of Distinction in Visual Appeal)	Office Depot Website Redesign (Outstanding Achievement in e-Commerce) Office Depot Website Redesign (Outstanding Achievement in B2B)

2009


Office Depot Website Redesign (Silver Award in Shopping)	Office Depot Website Redesign (Standard of Excellence in B2B)	Office Depot Website Redesign (Outstanding Achievement in Retail)	Office Depot Website Redesign (Top 10 Website for 2009)

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