Case Study

Related Group

 Related Group
 
Overview

The Related Group engaged BGT to drive the strategy and execution of the redesign of their corporate website and individual websites for developments in the Miami area. The Related Group wanted to strengthen lead generation strategies with a strong Search Engine Marketing (SEM) component for all sites to help drive business goals.

Solutions
  • Redesign of the new corporate portal with improved information taxonomy
  • Optimization of the website’s taxonomy for improved search ability
  • Incorporation of dynamics elements to engage the user and improve the portals’ navigation schemes
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