Case Study

Related Group

 Related Group
 
Overview

The Related Group partnered with BGT to drive the strategy and execution of the leading real estate development firm's Web initiatives. Working with the Related Group's Web marketing team, BGT has increased lead generation by implementing a dynamic Search Engine Marketing (SEM) component.

Solutions
  • Redesigned the new corporate portal with improved information taxonomy
  • Optimized the website's structure for improved search ability
  • Incorporated dynamic elements to engage users and improve the portal's navigation schemes
Results
  • The focus on strengthening lead-generation initiatives has helped Related Group to reach its business objectives
  • The incorporation of a dynamic SEM component has increased visibility in search engine results pages
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