BGT Partners, Our Work - Ryder Case Study

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Case Study

Ryder

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Overview

Ryder engaged BGT to redesign their corporate portal, focusing on improving access to tools and information while refining their messaging and visual design to reflect their leadership position in transportation, logistics and supply chain management solutions.

Solutions

Development of a new user interface that effectively segmented customers by profile and business needs
Redesign of core user applications to enable more rapid access to customer information
Deployment of a scalable platform that would grow with Ryder’s expanding services and solutions

Results

With the new design, visitors are quickly segmented and directed to content relevant to their business need and goals
The new template system allows teams to more effectively promote premium content and events at the page level - resulting in a site that is more "current" and relevant


2007 Ryder Corporate Website Redesign (Transportation Standard of Excellence Award)	2007 Ryder Corporate Website Redesign (Silver Award for Business to Business)	2008 Ryder Corporate Website Redesign (Silver Award for Transportation)

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