Case Study

Seabourn

 Seabourn
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Overview

Seabourn partnered with BGT to enhance the luxury cruise leader's online presence and set it apart in a highly competitive industry. Working with Seabourn's online marketing team, BGT designed and developed the "Seabourn Experience," a multi-media portal that seamlessly combines virtual reality, still imagery, video and audio to tell the story of a "day at sea" with Seabourn.

Solutions
  • Developed a micro-site that allows site visitors to interact with the yachts and their accommodations, dining, destinations and entertainment
  • Incorporated interconnected scenes, giving visitors a comprehensive look at what it is like to spend time aboard a Seabourn yacht
  • Included 360 degree photography to fully highlight the yachts and engage users
Results
  • Visitors can now experience a Seabourn cruise from the comfort of their own home
  • The 360 degree imagery allows Seabourn to effectively promote its premium experience and differentiate itself from its competitors
2006
       
Stevies Awards
Web Awards
    
 
 
The Yachts at Seabourn Website
(Gold Award for Consumer Information) 
 
 
Seabourn Cruise Line Website
(Award for Best Leisure Site) 
    
2004
       
Web Awards
      
 
 
The Yachts at Seabourn Website
(Adrian Award for Best Travel and Hospitality Site) 
      
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