Case Study

Seabourn

Seabourn
Overview

Seabourn Cruise Lines needed a differentiating edge for promoting their luxury cruise experience in a highly competitive industry. Seabourn engaged BGT to develop an online solution that would leverage multiple media formats in a seamless and comprehensive manner. BGT designed and deployed the "Seabourn Experience" a multi-media portal that leverages virtual reality, still imagery, video, and audio to tell the story of a "day at sea" with Seabourn.

Solutions
  • Development of a micro-site that allows site visitors to interact with the yacht and its accommodations, dining, destinations and entertainment
  • Incorporated interconnected scenes, giving visitors a comprehensive look at what it is like to spend time aboard a Seabourn cruise yacht
  • Inclusion of 360° photography to fully highlight ship and engage users
Results
  • Visitors can now truly "experience" a Seabourn cruise from the comfort of their own home
  • The 360° imagery allows Seabourn to effectively promote its premium experience and differentiate itself from the many competitors in the cruise industry.
Stevies Awards
Web Awards
Web Awards
 
 
2006
The Yachts at Seabourn Website
(Gold Award for Consumer Information)
 
2004
The Yachts at Seabourn Website
(Adrian Award for Best Travel and Hospitality Site)
 
2006
Seabourn Cruise Line Website
(Award for Best Leisure Site)
 
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