Case Study
Sony
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Overview
Sony has partnered with BGT since 2002 to improve the value and user experience of its interactive channel. Working with Sony's online marketing team, BGT has enhanced the leading manufacturer of consumer products' digital presence by redesigning the news and information portal and creating new channels of communication and feedback.
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Solutions
- Designed and deployed a consolidated enterprise employee portal
- Enriched the Sony Batteries' online user experience
- Redesigned Sony Electronics' news and information portal
- Created a Virtual Press Room to consolidate and house all media collateral
- Redesigned and managed Sony Cierge's email marketing campaign
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Results
- Sony's internal and external communications have increased in value and impact
- The new internal portal keeps all employees up to date with consistent, timely information
- The media can now access all product information in one place, facilitating Sony's business interactions and improving product placement
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2011 |
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Sony CES 2011 Virtual Press Kit
(Award of Distinction in Public Relations)
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Sony Cierge Brand Website Redesign
(Bronze Award in Consumer Information)
Sony CES 2011 Virtual Press Kit
(Bronze Award in Self Promotion/Portfolio)
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Sony CES 2011 Virtual Press Kit
(Silver Addy Award in Interactive Media)
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2010 |
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Sony CES 2010 Virtual Press Kit
(Silver Award in Public Relations)
Sony Cierge 2010 Holiday Book
(Silver Award in Consumer Goods)
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Sony CES 2010 VPK
(Silver Award in Public Relations)
Sony Cierge Holiday Guide
(Silver Award in Public Relations)
Sony Cierge Brand Website
(Silver Award in Corporate Communication)
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Sony CES 2010 VPK
(Standard of Excellence in Consumer Goods)
Sony CES 2010 VPK
(Standard of Excellence in Public Relations)
Sony CES 2010 VPK
(Outstanding Website in Public Relations)
Sony Cierge Online Holiday Guide 2009
(Standard of Excellence in Catalog)
Sony Cierge Online Holiday Guide 2009
(Standard of Excellence in Consumer Goods)
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Sony CES 2010 Virtual Press Kit
(Award of Excellence in Consumer Electronics)
Sony CES 2010 Virtual Press Kit
(Award of Excellence in Public Relations)
Sony CES 2010 Virtual Press Kit
(Award of Distinction in Consumer Goods)
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Sony Cierge Brand Website Redesign
(Best Catalog Website)
Sony CES 2010 Virtual Press Kit
(Best Public Relations Website)
Sony Cierge 2009 Holiday Guide
(Outstanding Website)
Sony Cierge Brand Website Redesign
(Best Portal Website)
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Sony Cierge 2009 Holiday Guide
(Outstanding Achievement in Catalog)
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Sony 2010 Virtual Press Kit
(Silver in Interactive Media: Websites, Consumer, HTML or Other)
Sony CES 2011 Virtual Press Kit
(Silver Addy Award in Interactive Media)
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2009 |
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Sony Cierge 2008 Online Holiday Guide
(Best in Class in Catalog)
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Sony CES 2009 Virtual Press Kit
(Best of Category in Magazine/News)
Sony Cierge Brand Corporate Website
(Bronze - Self Promotion/Company Identity)
Sony Cierge Online Holiday Guide 2008
(Bronze - Advertising Online)
Sony Cierge Summer Microsite
(Silver - Self Promotion/Company Identity)
Sony Corporate Intranet Website
(Silver - Intranet/External Communication)
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Sony Cierge 2008 Online Holiday Guide
(Best Catalog Website)
Sony CES 2009 Virtual Press Kits
(Best Public Relations Website)
Sony Corporate Intranets
(Best Intranet Website)
Sony Cierge Email Marketing Campaign
(Best Email Message Campaign)
Sony CES 2009 Virtual Press Kit
(Outstanding Website)
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Sony Cierge Summer Corporate Website
(Award of Excellence, Microsite)
Sony 2008 CES Press Room Website
(Award of Distinction, Public Relations)
Sony 2008 CES Press Room Website
(Award of Distinction, Consumer Electronics)
Sony Corporate Blog
(Award of Distinction, Blog Business)
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Sony Intranet Redesign
(Gold Award in Corporate Communication)
Sony Cierge Email Campaign
(Silver Award in Email Marketing)
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Sony CES 2009 Virtual Press Kit
(Silver Award in Web/Email/Intranet Site)
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Sony Cierge Online Holiday Guide 2008
(Best Catalog Website)
Sony CES 2009 Virtual Press Kit
(Best Public Relations Website)
Sony Corporate Intranet Redesign
(Standard of Excellence in Email)
Sony Corporate Intranet Redesign
(Standard of Excellence in Intranet)
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2008 |
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Sony Cierge Summer Microsite
(Silver - Web E-mail/Web Intranet Site)
Sony CES Virtual Press Room 2008
(Gold - Web E-mail/Web Intranet Site)
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Sony Cierge BRAVIA Microsite
(Gold Award for Consumer Electronics)
Sony CES 2008 Virtual Press Room
(Silver Award in Consumer Electronics)
Sony Electronics Employee Intranet Redesign
(Silver Award for Corporate Communication)
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Sony Electronics Corporate Blog
(Blog Standard of Excellence)
Sony Cierge HDNA Online Catalog
(Outstanding Website)
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Sony CES 2008 Virtual Press Room
(Winner for Press Room)
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Sony Electronics (SEL) Employee Intranet Redesign
(Gold - Intranet/Internal Communication)
Sony CES 2008 Virtual Press Room
(Gold - Magazine/News)
Sony Electronics Corporate Blog
(Bronze - Blog)
Sony Cierge Email Marketing Campaigns
(Gold - Magazine/News)
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Sony Cierge Online Holiday Guide
(Best Catalog Microsite/Landing Page)
Sony Cierge Email Marketing Campaigns
(Best Email Message Campaign)
Sony Electronics (SEL) Employee Intranet Redesign
(Best Intranet Microsite/Landing Page)
Sony Electronics CES 2008 Virtual Press Room
(Best Public Relations Microsite)
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Sony Cierge Monthly Marketing Newsletters
(E-mail Marketing Official Honoree)
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Sony Batteries
(Interactive Winner, Website Structure & Navigation)
Sony Batteries Website
(Award of Distinction, Branding)
Sony Batteries Website
(Award of Distinction, Consumer Electronics)
Sony CES 2007 Press Room
(Award of Distinction, Corporate Communications)
Sony CES 2007 Press Room
(Award of Distinction, Public Relations)
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Sony Electronics Corporate Blog
(Silver Award, Blog)
Sony CES 2008 Virtual Press Room
(Silver Award, Press Room)
Sony Cierge Email Marketing Campaigns
(Silver Award, Email Marketing)
Sony Cierge Email Marketing Campaigns
(Silver Award, Online Advertising and Marketing)
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Sony CES 2008 Virtual Press Room
(Leader Award, Electronic Press Kit)
Sony Cierge Email Marketing Campaigns
(Innovator Award, Newsletter)
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2007 |
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Sony "Source" Corporate Intranet
(Finalist in PCC Excellence Awards)
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Sony CES 2007 Virtual Press Room
(Platinum Award)
Sony Cierge Monthly Newsletters
(Platinum Award)
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Sony Batteries Product Website
(Outstanding Achievement in Marketing)
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Sony Magnetic Website
(Gold Award for Best Homepage)
Sony Magnetic Website
(Silver Award in Consumer Electronics)
Sony's Stomp the Yard E-vite
(Silver Award Email Marketing for Consumer Electronics)
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Sony Magnetic Product Website
(Marketing Standard of Excellence)
Sony CES 2007 Virtual Press Room
(Public Relations Standard of Excellence)
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Sony CES 2007 Virtual Press Room
(Winner for Press Room)
Sony Magnetic Product Website
(Winner for Product Advertising)
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Sony Magnetic Corporate Site
(Bronze for Business to Business)
Sony Electronics CES 2007 News and Information Site
(Bronze for Magazine/News)
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Sony CES 2007 News and Information Site
(Best Public Relations Microsite/Landing Page)
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2006 |
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Sony News and Information Site
(Public Relations Best in Class)
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Sony Virtual Press Kit
(Bronze for Business to Business)
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Sony Electronics
(Best Media Microsite - Highest Honor)
Sony Electronics CES 2006 Virtual Press Room
(Best Public Relations Microsite Highest Honor)
Sony Electronics "Handycam"
(Outstanding Microsite)
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Sony News and Information
(Winner for Event Promotion)
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2005 |
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Sony Electronics Virtual Press Kits
(Platinum Award - Highest Honor)
Sony Electronics
(Top 100 - Ranked #12)
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Sony Electronics B2B Campaign
(Outstanding Achievement)
Sony Electronics CES Integrated VMPK
(Outstanding Achievement)
Sony Electronics
(Best Public Relations Microsite - Highest Honor)
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