BGT Partners, Our Work - Sony Magnetic Case Study

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Case Study

Sony

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Overview

For the past five years, BGT has teamed with Sony to improve the value and return of the interactive channel. Starting with a redesign of their News and Information Portal, BGT has elevated Sony’s Digital Presence, creating new channels of communications and feedback for their Marketing and Communications teams.

Solutions

Design and deployment of Consolidated Enterprise Employee Portal
Creation of Sony Batteries Website Experience
Redesign of Sony Electronics News and Information Portal
Establishment of Virtual Press Room
Redesign and Management of Sony Cierge Email Marketing Campaign

Results

Sony's communications to all stakeholders - internal and external - have taken on a new dimension of value and impact
Internally, the new intranet keeps all employees up to date with consistent, timely information, breaking down previous barriers
Externally, the news and media can now access all product information in one place - increasing the ease of doing business with Sony, and improving product placement across the trade


2007 Sony "Source" Corporate Intranet (Finalist in PCC Excellence Awards)	2008 Sony Cierge Summer Microsite (Silver - Web E-mail/Web Intranet Site) Sony CES Virtual Press Room 2008 (Gold - Web E-mail/Web Intranet Site) 2007 Sony CES 2007 Virtual Press Room (Platinum Award) Sony Cierge Monthly Newsletters (Platinum Award) 2005 Sony Electronics Virtual Press Kits (Platinum Award - Highest Honor) Sony Electronics (Top 100 - Ranked #12)	2009 Sony Cierge 2008 Online Holiday Guide (Best in Class in Catalog) 2007 Sony Batteries Product Website (Outstanding Achievement in Marketing) 2006 Sony News and Information Site (Public Relations Best iin Class)	2008 Sony Cierge BRAVIA Microsite (Gold Award for Consumer Electronics) Sony CES 2008 Virtual Press Room (Silver Award in Consumer Electronics) Sony Electronics Employee Intranet Redesign (Silver Award for Corporate Communication) 2007 Sony Magnetic Website (Gold Award for Best Homepage) Sony Magnetic Website (Silver Awards in Consumer Electronics) Sony's Stomp the Yard E-vite (Silver Award Email Marketing for Consumer Electronics)


2008 Sony Electronics Corporate Blog (Blog Standard of Excellence) Sony Cierge HDNA Online Catalog (Outstanding Website) 2007 Sony Magnetic Product Website (Marketing Standard of Excellence) Sony CES 2007 Virtual Press Room (Public Relations Standard of Excellence )	2008 Sony CES 2008 Virtual Press Room (Winner for Press Room) 2007 Sony CES 2007 Virtual Press Room (Winner for Press Room) Sony Magnetic Product Website (Winner for Product Advertising) Sony News and Information (Winner for Event Promotion)	2009 Sony CES 2009 Virtual Press Kit (Best of Category in Magazine / News) Sony Cierge Brand Corporate Website (Bronze - Self Promotion / Company Identity) Sony Cierge Online Holiday Guide 2008 (Bronze - Advertising Online) Sony Cierge Summer Microsite (Silver - Self Promotion / Company Identity) Sony Corporate Intranet Website (Silver - Intranet / External Communication) 2008 Sony Electronics (SEL) Employee Intranet Redesign (Gold - Intranet / Internal Communication) Sony CES 2008 Virtual Press Room (Gold - Magazine / News) Sony Electronics Corporate Blog (Bronze - Blog) Sony Cierge Email Marketing Campaigns (Gold - Magazine / News) 2007 Sony Magnetic Corporate Site (Bronze for Business to Business) Sony Electronics CES 2007 News and Information Site (Bronze for Magazine/News) 2006 Sony Virtual Press Kit (Bronze for Business to Business)	2009 Sony Cierge 2008 Online Holiday Guide (Best Catalog Website) Sony CES 2009 Virtual Press Kits (Best Public Relations Website) Sony Corporate Intranets (Best Intranet Website) Sony CES 2009 Virtual Press Kit (Outstanding Website) 2008 Sony Cierge Online Holiday Guide (Best Catalog Microsite/Landing Page) Sony Cierge Email Marketing Campaigns (Best Email Message Campaign) Sony Electronics (SEL) Employee Intranet Redesign (Best Intranet Microsite/Landing Page) Sony Electronics CES 2008 Virtual Press Room (Best Public Relations Microsite) 2007 Sony CES 2007 News and Information Site (Best Public Relations Microsite/Landing Page) 2006 Sony Electronics (Best Media Microsite - Highest Honor) Sony Electronics CES 2006 Virtual Press Room (Best Public Relations Microsite Hightest Honor) Sony Electronics "Handycam" (Outstanding Microsite) 2005 Sony Electronics B2B Campaign (Outstanding Achievement) Sony Electronics CES Integrated VMPK (Outstanding Achievement) Sony Electronics (Best Public Relations Microsite - Highest Honor)


2008 Sony Cierge Monthly Marketing Newsletters (E-mail Marketing Official Honoree)	2009 Sony Cierge Summer Corporate Website (Award of Excellence, Microsite) Sony 2008 CES Press Room Website (Award of Distinction, Public Relations) Sony 2008 CES Press Room Website (Award of Distinction, Consumer Electronics) Sony Corporate Blog (Award of Distinction, Blog Business) 2008 Sony Batteries (Interactive Winner, Website Structure & Navigation) Sony Batteries Website (Award of Distinction, Branding) Sony Batteries Website (Award of Distinction, Consumer Electronics) Sony CES 2007 Press Room (Award of Distinction, Corporate Communications) Sony CES 2007 Press Room (Award of Distinction, Public Relations)	2008 Sony Electronics Corporate Blog (Silver Award, Blog) Sony CES 2008 Virtual Press Room (Silver Award, Press Room) Sony Cierge Email Marketing Campaigns (Silver Award, Email Marketing) Sony Cierge Email Marketing Campaigns (Silver Award, Online Advertising and Marketing)	2008 Sony CES 2008 Virtual Press Room (Leader Award, Electronic Press Kit) 2008 Sony Cierge Email Marketing Campaiagns (Innovator Award, Newsletter)

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