BGT Partners, Our Work - Swift Transportation Case Study

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Case Study

Swift Transportation

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Overview

Swift Transportation partnered with BGT to design and develop a best-in-class transportation website for employees and potential customers. Working with the transportation solutions giant, BGT redesigned the website to make it more engaging, with a focus on usability and functionality.

Solutions

Reviewed the site taxonomy to improve the user experience
Refurbished the user interface with a more engaging design
Deployed Ektron's CMS400.NET to facilitate site updates
Incorporated content streamlining to better serve target audiences
Integrated Ektron with Webout^tm technology across site pages

Results

Swift Transportation's improved site navigation has helped the company to achieve its business objectives
Due to a more user-friendly site, the company is better able to communicate with employees and potential customers

2009


Swift Transportation Corporate Website (Outstanding Achievement in B2B)	Swift Transportation Corporate Website (Bronze - Self Promotion/Company Identity) Swift Transportation Corporate Website (Bronze - Consumer Information)	Swift Transportation Website Redesign (Finalist in Transportation)	Swift Transportation Website Redesign (Standard of Excellence in Transportation)

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