Case Study

Swift Transportation

Swift Transportation
Overview

Swift Transportation partnered with BGT to design and develop a best-in-class transportation website for employees and potential customers. Working with the transportation solutions giant, BGT redesigned the website to make it more engaging, with a focus on usability and functionality.

Solutions
  • Reviewed the site taxonomy to improve the user experience
  • Refurbished the user interface with a more engaging design
  • Deployed Ektron's CMS400.NET to facilitate site updates
  • Incorporated content streamlining to better serve target audiences
  • Integrated Ektron with Webouttm technology across site pages
Results
  • Swift Transportation's improved site navigation has helped the company to achieve its business objectives
  • Due to a more user-friendly site, the company is better able to communicate with employees and potential customers
2009
       
IMA Award
Horizon Awards
Stevie Awards
Web Awards
 
 
Swift Transportation Corporate Website
(Outstanding Achievement in B2B) 
 
 
Swift Transportation Corporate Website
(Bronze - Self Promotion/Company Identity)
 

 
Swift Transportation Corporate Website
(Bronze - Consumer Information) 
 
 
Swift Transportation Website Redesign
(Finalist in Transportation)
 
 
 
Swift Transportation Website Redesign
(Standard of Excellence in Transportation)
 
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