BGT Partners, Our Work - The Car Connection Case Study

Case Study

The Car Connection

Overview

As the Car Connection's (TCC) interactive agency of record, BGT has provided solutions and strategies to enhance the industry leader's online presence. Working closely with TCC's online marketing team, BGT has improved the usability and functionality of the company's website and assisted with the transition to a new online advertising application.

Solutions

Designed and developed a new user interface
Implemented the transition from a custom online ad-serving application to DoubleClick's DART application

Results

The revamped website is rich in content and clearly reflects TCC's industry leadership position
TCC has seen a vast improvement in the costs of serving advertisers while simultaneously enhancing the process of site maintenance

2008


The Car Connection Website (Best Transportation Microsite/Landing Page)

2007


The Car Connection Website (Silver Award Guides/Ratings/Reviews)

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