Case Study

The Car Connection

 The Car Connection
+ Visit Website
Overview

BGT has been The Car Connections’ Interactive Agency of Record for over two years. One of the main goals of this partnership has been the improvement of their business' online presence with enhancements to their website. BGT was instrumental in transitioning The Car Connection from a custom ad-serving application to the DoubleClick’s DART application for online advertising.

Solutions
  • Designed and development of a new user interface.
  • Implementation of the transition to a new online advertising application.
Results
  • The new portal is rich in content with a design that clearly reflects TCC's leadership position in their industry.
  • As a direct result from the transition into a new advertising model, TCC has seen a vast improvement in the costs of serving advertisers while simultaneously enhancing the process of site maintenance and updating.
W3 Award
 IAC    
 
2007   
The Car Connection Website
(Silver Award Guides/Ratings/Reviews)
2008   
The Car Connection Website
(Best Transportation Microsite/Landing Page)		    
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