BGT Partners, Our Work - Tupperware Case Study

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Case Study

Tupperware Brands

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Overview

Tupperware Brands has partnered with BGT since 2008 to redesign, redevelop and update its corporate website to accurately represent its market leadership. Featuring six global brands with a presence in over 140 markets, the new website engages all relevant audiences with dynamic elements and a user-friendly interface.

Solutions

Redesigned website with updated imagery, typography and color scheme
Incorporated dynamic components to highlight Tupperware's brand portfolio
Created interactive forms for product idea submissions under the "Ideation" section
Integrated content streamlining to better serve the target audience
Developed the "Tupperware Sustainability" section to showcase the company's commitment to the environment

Results

Enhanced online positioning of Tupperware's brand portfolio has helped to drive the company's business
Tupperware is able to communicate its brand value more effectively with customers, partners and stakeholders

2011


Tupperware Brands Facebook Page (Award of Distinction in Branded Content - Promotional/Branding)

2010


Tupperware Brands Website Redesign (Standard of Excellence in Public Relations)	Tupperware Brands Website Redesign (Best B2B Website) Tupperware Brands Website Redesign (Best Professional Services Website)

2009


Tupperware Brands Corporate Website Redesign (Best in Class in Consumer Goods) Tupperware Brands Corporate Website Redesign (Best in Class in Catalog) Tupperware Brands Corporate Website Redesign (Best in Class in Marketing)	Tupperware Brands Corporate Website (Silver - Consumer Information) Tupperware Brands Corporate Website (Silver - Self Promotion/Company Identity)	Tupperware Brands Website Redesign (Outstanding Website)	Tupperware Brands Website Redesign (Finalist in Consumer Products - Durables)

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