Case Study

UM Health System

 Uhealth System
+ Visit Website
Overview

The University of Miami Health System (UHealth) partnered with BGT to enhance its Web presence and brand positioning. BGT has worked with the leading patient-care provider to integrate the individual UHealth hospital websites into one comprehensive portal to increase visibility and elevate messaging.

Solutions
  • Created templates to showcase relevant content to specific audiences
  • Designed and implemented a new site architecture with an improved distribution of information via a central portal
  • Integrated dynamic features to engage users and increase interaction
  • Developed and implemented a comprehensive Search Engine Optimization (SEO) strategy to increase visibility and drive traffic
Results
  • Communications have been streamlined due to the creation of a central portal for all UHealth hospitals
  • By integrating more dynamic features into the site, users can now find information more quickly
  • With enhanced SEO, the site now receives a higher number of visitors
  • Traffic to the site has increased as a result of SEO initiatives
2009
       
IMA Award
IAC Award
Horizon Award
  
 
 
UHealth System Website Redesign
(Outstanding Achievement in Medical) 
 
 
UHealth System Website Redesign
(Outstanding Website) 
 
 
UHealth System Website Redesign
(Silver - College & University) 
 
UHealth System Website Redesign
(Silver - Consumer Information) 
  
< See All Case Studies
Creative Thinking. Digital Solutions. Global Reach.
©2013 Copyright BGT Partners | Terms of Use BGT Partners Omniture Partner Microsoft Gold Partner Ad Age