If you’re investing in online marketing, behavioral targeting could be the difference between a new client and a drop in conversion for your business. BGT’s Andrea Fishman discusses the benefits of behavioral targeting in a series of monthly articles in ClickZ - a leading digital marketing publication.
Topic: Behavioral Targeting and A/B Testing
Whether you determine behavioral targeting, A/B testing or some combination of both is the right approach for your business, keeping your focus on delivering relevancy and measuring performance will ensure your site's optimization is headed in the right direction…Read more
Topic: Using Geography and Demographics to Enhance Behavioral Targeting
Fundamentally, marketing comes down to connecting with your visitors. Creating broader, culturally informed strategies will not only resonate better with your audience, but will further enhance your segmentation and behavioral strategies…Read more
Topic: Are You Ready for Behavioral Marketing?
Shifting from mass-market messaging to customized, diversified messaging enables marketers to narrow their focus to high-value conversion points - and tailor their message to deliver richer, more relevant interactions…Read more
Topic: Using Behavioral Targeting to Build a Relationship
Using behavioral targeting programs to extend or strengthen a relationship with an online customer is really no different than traditional relationship building…Read more
Topic: Missed Opportunities?
Are you at the point where your on-site behavioral targeting program is pushing its boundaries for improvement? Conversion rates have been optimized and are starting to show less overall improvement - even as user traffic continues to grow?...Read more
Topic: Breaking the Content Barrier
Your visitors leave many clues as to what they're looking for. Taking a proactive stance in delivering behaviorally driven content may mean the difference between a new client and a drop in your conversion rate…Read more
Topic: Soft Sell vs. Hard Sell
All your customers are different. They're looking for different things, are at different parts of the sales cycle and different motivations will get them to convert. To maximize return, your messaging must account for this and leverage this knowledge effectively…Read more
Topic: Maximizing Customer Value with Behavioral Marketing
Each positive step in optimization increases the chances of impacting the marketplace of potential and increasing lifetime value…Read more