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BGT Weighs In: Facebook Marketing |
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Engaging your audience on Facebook is a study in online behavior that incorporates a steep learning curve. BGT Co-Founder David Clarke provides insight into how to maximize marketing on Facebook in a series of articles in iMedia Connection.
Topic: The Pros and Cons of Facebook Likes
Not everyone who clicks a button on Facebook actually likes your brand. Here's why you need to be prepared to be thrown under the bus…Read more
Topic: Facebook Haters Who "Like" Your Brand
Not all of your Facebook followers are actually supporters – some of them truly despise your brand. Here the opportunities and challenges are dissected within the group of people who "like" you…Read more
Topic: Home Depot vs. JetBlue: Who Engages Better on Facebook?
The true test of your brand’s social mettle is in how you steer the conversation when a consumer complains. Learn how to fashion your interactions based on online behavior…Read more
Topic: Be Real – Nobody Comments Like You
Some of the most effective social communication comes from internal corporate teams. In many cases they capture the authentic and compassionate voice of the brand…Read more
Topic: 10 Facebook Lessons from Apple vs. Google
Facebook is an incredible medium for stirring the fires of fan engagement. See the lessons we gleaned from our social media experiment: one year and 55,000 "likes" later…Read more
Topic: 6 Ways Brands are Missing Out on Big Facebook Opportunities
Shouldn’t marketers have figured out how to harness the full power of Facebook by now? Here are the facets of the platform that are often overlooked – but shouldn’t be…Read more
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19 Addy Awards
Winning Clients: ADT, Sony, LongHorn, Tyco, NextEra Energy Resources, Darden, Carnival Cruise Lines |
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18 Communicator Awards
Winning Clients: Carnival Cruise Lines, ADT, NextEra Energy Resources, Tyco, Darden, Kaplan, Sony, Tupperware, LongHorn, U.S. Xpress |
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BGT donated over $10,000 to Susan G. Komen for the Cure through its Facebook campaign of giving $1 to the charity for every new Facebook "like." BGT also participates every year in the Komen Race for the Cure in Miami. |
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BGT provides the necessary support to help the South Florida Interactive Marketing Association (SFIMA) achieve its goal of serving as the region’s top forum for interactive marketing professionals. |
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BGT designed the new and improved ScholarshipAmerica.org to strengthen the national education service organization’s online presence.
+Case Study
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BGT dedicates its time and resources to support Camillus House, a non-profit providing humanitarian services to low-income communities. |
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Top of Mind
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Are you engaging your audience effectively on Facebook? This is one of the best ways to interact with your customers and build your brand.
Best regards, |
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David Clarke
CEO, Managing Partner & Co-Founder
BGT Partners
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Forrester Research
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BGT Showcased in Agency Q&A Blog
BGT shared insight with a Forrester Research interactive analyst on the company’s culture and growth. |
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A Best Place To Work
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Ad Age #2 Best Place to Work in the U.S.; second straight year on the list. |
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Florida Trend Best Place to Work. |
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South Florida Business Journal #1 Best Place To Work; second straight year on the list. |
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Chicago 101 Best & Brightest Companies to Work For; second straight year on the list. |
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Event
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SFIMA’S 2011 Nautical Networking Event
Florida’s #1 networking event for 300+ top interactive marketing leaders.
Date: October, 21, 2011
Reserve your spot on the yacht: sponsorship@sfima.com |
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+Learn More |
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The BGT Buzz is about connecting with you, our valued friends, clients and partners. We appreciate your feedback, so please contact us with any questions or suggestions.
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Contact
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305-438-1800 | bgtbuzz@bgtpartners.com
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