BGT Partners Helps BankAtlantic Continue Dedication To Customer Service
Miami, Fla. – November 29, 2007 – BankAtlantic recently announced the launch of their new and improved website focusing on customer friendly navigation structure and content. BGT Partners, South Florida’s premier interactive marketing agency, worked with BankAtlantic to create a website that facilitates customer needs and makes online banking a personal and pleasant experience. The team worked to give the website a new look and create user-friendly tools and convenient access to important features.
“BankAtlantic is known for their dedication to convenience for the customer and serving clients beyond the five day nine to five work week,” said David Clarke, Managing Partner for BGT Partners. “Our team worked to evaluate the taxonomy of the site to re-work the content into meaningful segments of communication to ensure that the existing dedication was reflected on the website”.
Important changes to the site include:
- A new “Convenience Column” with easy logon access to Online Banking & Bill Pay as well as a branch/ATM locater link
- Separate section for “Small Business” and “Commercial Banking”
- Upgrades to the “Careers” pages that highlight the latest job opportunities and provide BankAtlantic Associates thoughts on why BankAtlantic was the right career move for them
- Spanish version of the website
The team focused on creating a means of lateral navigation, establishing a mechanism for cross referencing content and building an intuitive structure for finding information. “We tried to put ourselves in the mindset of the average customer to ensure that we created an experience that lives up to the customer oriented BankAtlantic reputation,” said Clarke. “We don’t just build websites for our clients, we work with them to build experiences”.
To experience the new BankAtlantic website please visit www.bankatlantic.com
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About BGT Partners
BGT Partners is a global interactive services firm that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. We have created interactive marketing solutions for clients such as Florida Power and Light, 2008 Beijing Olympic Committee, Ryder, Avaya, Sony, the Walt Disney World Company, and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York, Los Angeles and Paris. BGT has earned the reputation as one of the Global 2000's foremost professional services firms. For more information on BGT Partners please visit www.bgtpartners.com.
About BankAtlantic
BankAtlantic, "Florida's Most Convenient Bank", with $6 billion in assets and more than 100 stores is one of the largest financial institutions headquartered in Florida and provides a comprehensive offering of banking services and products via its broad network of community stores throughout Florida and its online banking division - BankAtlantic.com. BankAtlantic operates more than 250 conveniently located ATMs. BankAtlantic is open 7 days a week* and offers extended weekday hours, Totally Free Online Banking & Bill Pay, 7-Day Customer Service Center, Totally Free Change Exchange coin counters and free retail and business checking with a free gift. For further information visit www.BankAtlantic.com
* A few locations have limited hours due to building restrictions.
