BGT Partners & Sony Electronics to Present at Shared Insight's Portals, Collaborations & Content Conference
Miami, Fl. October 05, 2007 – The event will gather industry leaders to discuss real-world solutions, share experiences, and learn how to grow and improve their portal program
Interactive marketing agency BGT Partners and long-time client Sony Electronics will lead a joint session at the the Portals, Collaboration & Content Conference (PCC), organized by Shared Insights and the Institute for International Research, taking place in West Palm Beach, FL from November 5th to the 8th.
Andrea Fishman, Director of Global Strategy and Partner at BGT Partners, will join Rosemary Flynn Smith, Senior Employee Communications Manager for Sony Electronics, in leading a session discussing Sony's recent relaunch of their employee portal, titled “Creating a Relevant Employee Portal – From Technology to Taxonomy, How Sony’s New Employee Portal Drives Productivity and Value Across North America”.
This session will explore the complex decision making in delivering a robust employee portal. It will go over the steps taken in the selection of the right portal technology, creating a taxonomy and user experience relevant to a diverse employee workplace, and establishing a governance policy that ensures that the portal continues to grow and stays relevant after its initial launch.
The PCC conference will focus around subjects such as the deployment of a new generation of capabilities that enable portals to become the primary vehicle for accessing and delivering enterprise-wide content both inside and outside the organization.
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About BGT Partners
BGT Partners is a global interactive services firm that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. We have created interactive marketing solutions for clients such as the 2008 Beijing Olympic Committee, Avaya, Sony, the Walt Disney World Company, and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York, Los Angeles and Paris. BGT has earned the reputation as one of the Global 2000's foremost professional services firms. For more information on BGT Partners please visit www.bgtpartners.com.
About the Institute for International Research (IIR)
It is the mission of the Institute for International Research New York to facilitate the growth and advancement of their core client-partners by supplying the optimum business solutions, at the right time and in the right format - so that their goals can be surpassed and unique marketplace challenges overcome. For more information about the IIR please visit http://www.iirusa.com/
About the PCC Conference
Now in its ninth year, Portals, Collaboration & Content Conference is known throughout the industry as the “can't miss” event of the season. The organizing committee has the depth and breadth of experience to consistently create a program focusing on important issues of the day. For the past nine years, this event has consistently attracted highly qualified, high-level decision makers who are eager to seek real-world solutions, share experiences, and learn how to grow and improve their portal program. For more information about the PCC conference please visit http://www.iirusa.com/pcc/eventhome/30755.xml
