BGT Establishes Alliance With Omniture to Help Businesses Optimize Their Online Experience
Miami, Fl. June 22, 2007 – BGT's clients can now measure the impact of online strategies with Omniture's leading Web analytics platform
BGT Partners, a full-service interactive agency, is pleased to announce it has become a consulting and strategy partner with Omniture Inc., a leading provider of online business optimization software. The partnership will enable BGT’s clients to measure the impact of their online activities with Omniture’s SiteCatalyst, a market-leading Web analytics solution, providing a higher ROI for all Web initiatives.
“Our partnership with Omniture is a step forward in the integration of market leading reporting and analytical tools to our online offerings,” explained David Clarke, EVP and Managing Partner at BGT Partners. “Our clients will have the advantage of using the most effective technology to accurately measure and report success indicators such as conversion rates and pages views. With the incorporation of the online channel as a source of revenue for companies, the quantification of online activities becomes essential.”
As a response to the scaling complexity of interactive business models, BGT is using Omniture to maximize the ROI of comprehensive Web activities. “We implement Omniture’s SiteCatalyst®—Omniture’s Web analytics platform—to follow several indicators of visitors’ activities for a variety of clients. With the incorporation of this service to all of our initiatives, there will be no gray areas of success or failure for online efforts. We will measure, analyze and execute changes accordingly,” concluded Clarke.
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About BGT Partners
BGT Partners isa global interactive services firm that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. We have created interactive marketing solutions for clients such as the 2008 Beijing Olympic Committee, Avaya, Sony, the Walt Disney World Company, and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York, Los Angeles and Paris. BGT has earned the reputation as one of the Global 2000's foremost professional services firms. For more information on BGT Partners please visit www.bgtpartners.com.
