Award winning interactive marketing agency reflects on successes in 2007 and what to expect from the industry in 2008
Miami, Fla. – December 26, 2007 – BGT Partners, a leading global interactive marketing agency, will wrap up 2007 with twenty-six industry accolades for online projects as well as a steady growth in revenue and an enhancement of their client roster including new assignments for FPL, Terremark, BankAtlantic, Sony Batteries, Avocent and GarageTek. With a staff growth of 30% and the agency’s move to a new and expanded corporate headquarters, BGT looks forward to an even stronger 2008.
David Clarke, Managing Partner at BGT Partners, explains that the agency’s success in the internet industry comes from having the finest dedicated team members who consistently work with clients to solve their online marketing challenges and exceed their expectation.
“We are optimistic about 2008; there are a lot of interesting things that are shaping the internet industry and it’s very exciting to service some of the best companies in the world to drive their brand’s online growth”, said Clarke.
Clarke is quick to point out that trends in social media emphasize the continuing power of the consumer. With the average person spending an estimated eleven hours a week of their time online, businesses are investing in online marketing through companies like BGT to reach their target audiences.
“Businesses realize that information overload is a tangible hurdle to reaching consumers, business partners and employees. We expect that in 2008 companies will be looking to industry experts for search re-targeting, behavioral search and brand management. As always, the goal is to maximize ROI, and the internet serves as a measureable medium to achieve this”, explained Clarke.
Media and campaign tracking tools and programs have significantly evolved in 2007 and it is becoming easier for businesses to quantify result and act on them.
For a full listing of BGT awards please visit www.bgtpartners.com.
About BGT Partners
BGT Partners is a global interactive services firm that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. We have created interactive marketing solutions for clients such as Florida Power and Light, 2008 Beijing Olympic Committee, Ryder, Avaya, Sony, the Walt Disney World Company, and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York, Los Angeles and Paris. BGT has earned the reputation as one of the Global 2000's foremost professional services firms. For more information on BGT Partners please visit www.bgtpartners.com.