BGT Partners Redesigns Internet Advertising Competition Awards' Website
Miami, Fla. October 30, 2007 – BGT Partners, a leading global interactive marketing agency, was chosen by the Web Marketing Association (WMA) to give the Internet Advertising Competition Awards (IAC) a new website and a rebranded marketing identity . The awards are one of the oldest and most prestigious competitions devoted to honoring excellence in online advertising, recognizing the individuals and organizations responsible for outstanding projects while showcasing award-winning internet advertising.
“BGT Partners has won many web awards throughout the years and we have always admired and valued their work,” said William Rice, President of the Web Marketing Association. “They were the obvious choice for the job and have helped us to establish a new corporate identity that will help draw the best creative minds in the world to be a part of the IAC competition”.
Rice added that “award-winning” projects serve agencies and brands in their quest to drive new business. Prospective clients see quality in recognized advertising and an accolade from the IAC can help to draw agencies to new clients seeking to establish or maintain their expertise in new media advertising.
“Since our establishment in 1996 we have always looked to the IAC competition as the benchmark for the best interactive work in the world,” said David Clarke, Managing Partner at BGT Partners. “We consider being chosen to take on the redesign as a great honor”.
The competition, now in its sixth year, judges websites based on their advertising qualities and is open to all organizations and individuals involved in the process of developing all forms of internet advertising. Contenders are judged on creativity, innovation, impact, design, copywriting and use of the medium.
“With the excitement of web 2.0, the evolution of social marketing and the creativity seen in viral advertising this year, we expect the awards to be the best we have ever seen,” said Rice.
The deadline for entering the 2008 IAC Awards is January 31, 2008. For more information about the IAC Awards please visit www.iacaward.org.
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About BGT Partners
BGT Partners is a global interactive services firm that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. We have created interactive marketing solutions for clients such as Florida Power and Light, 2008 Beijing Olympic Committee, Ryder, Avaya, Sony, the Walt Disney World Company, and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York, Los Angelesand Paris. BGT has earned the reputation as one of the Global 2000's foremost professional services firms. For more information on BGT Partners please visit www.bgtpartners.com.
About the Web Marketing Association
Now in its eighth year, the WebAward Web Marketing Association, Inc. (WMA), an independent volunteer organization founded with the purpose of evaluating and recognizing and increasing the standard of excellence on the World Wide Web, organizes two major award competitions each year. The WebAward Competition for Web site design (www.webaward.org) and the Internet Advertising Competition Awards (www.iacawards.org). For more information please visit www.webmarketingassociation.com.
