BGT Partners Leads Sony to Win Two American Business Awards Recognizing Outstanding Websites
Miami, Fla. June 11, 2007 – Dual honors for Sony with its Batteries and its Consumer Electronic Virtual Press Room landing the top acknowledgment in this prestigious award competition
BGT Partners, a global interactive services agency, won two Stevie Awards in the 5th Annual American Business Awards competition for outstanding website development for its long time client Sony Electronics.
The recognized websites include Sony CES 2007 press room in the category of “Press Room” and Sony Battery’s product website in the category of “Product Advertising”. David Clarke, Senior VP and Managing Partner at BGT Partners expressed his satisfaction with the recognition stating that “our relationship with Sony has span through more than five years and its an honor for us to create award-winning websites time and again. With brands so powerful and a client with such a clear understanding of marketing needs, each new challenge for Sony is a creative explosion that always meets market demand and obtains industry recognition.”
For Sony’s Magnetic Batteries online campaign, Sony engaged BGT to develop a cutting-edge dynamic website that would reflect the power of Sony Batteries, establishing a new industry standard in battery websites and differentiating themselves from competitors. The websites’ engaging design has led to higher consumer awareness and a strong increase in traffic to the site. The winning website can be visited at http://products.sel.sony.com/battery/index.php
Sony’s Consumer Electronic Show virtual press room has become a tradition for Sony, becoming a pivotal element of their marketing program designed to strengthening Sony’s interaction with key audiences. BGT developed a strategy to create rich-media micro-sites and an integrated online marketing program which offers comprehensive, dynamic information about products, events and news items. The virtual press room can be seen at http://news.sel.sony.com/en/assets/CES_2007/index.htm
Hailed as “the business world’s version of the Oscars” (New York Post , April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business. More than 2,000 nominations were submitted for consideration in more than 40 categories, including Best Overall Company, Best Executive, Best Corporate Social Responsibility Program, and Best New Product or Service. Winners were selected by business professionals nationwide during more than seven weeks of judging.
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About BGT Partners
BGT Partners isa global interactive services firm that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. We have created interactive marketing solutions for clients such as the 2008 Beijing Olympic Committee, Avaya, Sony, the Walt Disney World Company, and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York, Los Angeles and Paris. BGT has earned the reputation as one of the Global 2000's foremost professional services firms. For more information on BGT Partners please visit www.bgtpartners.com.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, and The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
