BGT Talks About CMS Product Management at Ektron’s Synergy 2008
MIAMI, FL, October 16, 2008 - BGT Partners Director of Global Strategy and Partner, Andrea Fishman, will present at the Ektron Synergy 2008 Conference in Boston, MA on Thursday, October 23rd. Fishman’s presentation, "Increasing the Ease and Value of Managing Products Within a CMS", will show how custom wizards and smart forms can help businesses better and more efficiently manage products and larger sets of content within their websites.
Fishman will showcase how BGT has extended the Ektron CMS400.net platform to create user-friendly product interfaces and taxonomies. One of the leading advantages of this platform is that it allows non-technical users to focus on quickly and effectively managing their products without requiring deep technical skills or CMS knowledge.
Some of BGT’s Ektron-based customized CMS solutions to be covered include:
- A centralized member management system for the American Institute of Steel Construction Inc. (AISC)
- The creation of custom smart forms to support search engine optimization (SEO) friendly URLs for Terremark Inc.
- An AJAX-enabled wizard in Ektron’s technical library
"As a Premier Services Partner with Ektron, BGT enables the rapid delivery of robust content management systems," said Fishman. "Our clients benefit from a tested delivery methodology, a rich interface design experience, and custom-built BGT solutions".
BGT’s relationship with Ektron has resulted in the deployment of award-winning internet portals for clients such as Terremark, Brighthouse, LANDesk and Avocent, amongst others. BGT has been the recipient of multiple Ektron All-Star Awards and was Ektron’s Platinum Partner of the Year in 2006.
For more information on the upcoming Ektron Synergy 2008 Conference please visit http://synergy.ektron.com.
For more information about BGT’s partnership and offerings with Ektron please visit www.bgtpartners.com/ektron-cms.aspx.
About BGT Partners
BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. The agency created interactive marketing solutions for clients such as Florida Power and Light, Office Depot, Ryder, ADP, Sony, Tupperware and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York and Los Angeles. BGT has earned the reputation as one of the Global 2000's foremost professional services firms.
About Synergy
Synergy is an annual multi-day event for Ektron customers and partners that consists of workshops, breakout sessions, and open forums. Attendees will be able to continue their education on Ektron's existing products and services and also be the first to hear from Ektron's thought leaders and technology experts about the future product roadmap and industry best practices for effective Web site management. For more information about Synergy 2008, please visit http://synergy.ektron.com.
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