Enviralmarketing.com Leads Online Green Marketing Debate
MIAMI, FL, May 13, 2008 - BGT Partners, an award winning independent interactive marketing agency, announced the launch of Enviralmarketing.com, an online resource for marketers to access and share information about successful and sustainable green programs. The site will serve as a forum for business leaders to showcase “enviralmarketing” best practices amongst industry peers.
Enviralmarketing.com was born out of BGT’s commitment to the environment and support for their client’s green initiatives.
“We don’t have all of the answers,” said David Clarke, Managing Partner at BGT Partners. “What we do know is that there is a lack of clear-cut guidelines on how to deploy an impactful online environmental program. In order to address this we invite marketers to gain insights to our thought leadership and share their triumphs and challenges in the integration of green initiatives to their marketing programs.”
Consumer attitudes towards environmentally sustainable products and services are evolving in our current economic climate. For marketers, consumption and regulation are going to drive green strategies and the challenge lies in leveraging both to drive business goals.
“Being environmentally conscious is no longer a feel good thing for consumers, it is beginning to be perceived as an investment in the future and a financially viable solution for the present – a kind of recession induced environmentalism,” said Clarke.
Enviralmarketing.com offers visitors:
- Thought leadership articles
- Contributions by guest writers
- Links to popular top green lists and rankings
- Environmental themed photo and video galleries
- Posts of the latest “green marketing” news and information
For more information about Enviralmarketing please visit www.enviralmarketing.com.
About Enviralmarketing.com
Enviralmarketing.com is an online platform committed to supporting the development and implementation of marketing programs that help create equilibrium between environmentally responsible initiatives and financially viable practices. For more information on enviralmarketing.com please visit www.enviralmarketing.com.
About BGT Partners
BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. The agency created interactive marketing solutions for clients such as Florida Power and Light, Office Depot, Ryder, ADP, Sony, Tupperware and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York and Los Angeles. BGT has earned the reputation as one of the Global 2000's foremost professional services firms.
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