ClickZ

Recession Marketing: Avoid the Fear Factor, BGT Talks To ClickZ

Miami, Fla. February 25, 2008 – BGT Partners Managing Partner, David Clarke, was quoted in a recent ClickZ article offering first hand insight from interactive agencies about where their clients budgets and needs will align in the face of a possible economic downturn.

"At Miami-based interactive agency BGT Partners, clients' budgets are shifting from branding programs, or "indirect revenue," to online programs, where sales revenue and orders can be tracked, says David Clarke, managing partner. Those so-called direct revenue programs include PPC and affiliate marketing. "Investment is occurring in low-risk media campaigns where the results can be precisely estimated," he writes in observations shared with ClickZ. "

To read the ClickZ article please visit http://clickz.com/showPage.html?page=3628494

About BGT Partners
BGT Partners is a global interactive services firm that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. We have created interactive marketing solutions for clients such as Florida Power and Light, 2008 Beijing Olympic Committee, Ryder, Avaya, Sony, the Walt Disney World Company, and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York, Los Angeles and Paris. BGT has earned the reputation as one of the Global 2000's foremost professional services firms. For more information on BGT Partners please visit www.bgtpartners.com.