Digital Agency BGT Partners’ Andrea Fishman Discusses
“Driving Efficiency” at Atlanta ANA Event
Examines Improving Messaging, Media Relations and
Customer Relationships via Interactive Channels
CHICAGO, IL, June 22, 2009 - Andrea Fishman, Vice President of Global Strategy for leading worldwide interactive agency BGT Partners, spoke today at the Association of National Advertisers’ (ANA) annual Southern Regional Digital Marketing conference in Atlanta, Georgia. As a featured speaker at the interactive marketing event, Ms. Fishman explained how major brands can achieve efficiency across their digital communications channels, including websites, email, media portals, events pages, blogs and social media outlets.
“By creating new online channels of communications and feedback for marcomm teams, companies can enhance their corporate messaging and strengthen relationships with media and their customers,” said Ms. Fishman. “These efficient digital channels result in improved business and streamlined external and internal communications.”
The ANA is one of the country’s leading marketing trade organizations that provides its 400 members with business insights, collaboration opportunities and industry advocacy. With 9,000 brands that collectively spend over $100 billion in marketing communications and advertising, the organization is committed to keeping its members on the leading edge of trends and best practices.
As a one of the top international online marketing agencies, BGT Partners’ has received numerous awards and distinctions in the last 18 months. These honors include recognition from the Web Marketing Association, the Interactive Media Awards, the Horizon Interactive Awards, the Communicator Awards, the Webby Awards, the W3 Awards, the Stevies, the League of American Communications Professionals, the Summit Emerging Media Award and the IAC.
About BGT Partners
BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. The agency created interactive marketing solutions for clients such as Florida Power and Light, Office Depot, Ryder, ADP, Sony, Tupperware and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York and Los Angeles. BGT has earned the reputation as one of the Global 2000's foremost professional services firms.
Contact:
Andrew Dixon
BGT Partners
Media & Public Relations Manager
305-438-1800 x230
adixon@bgtpartners.com
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