BGT Launches New Tupperwarebrands.com
Miami, Fl. February 27, 2009 - Global interactive agency BGT Partners was selected by Tupperware Brands to execute a comprehensive redesign and development of their corporate website – tupperwarebrands.com. The main goals of the project were to showcase the broad array of Tupperware's consumer brands, their industry leadership and commitment to our environment. One of the challenges of the project was to develop an online user experience that caters to the specific needs of a diverse audience made up of the Tupperware sales force, investors, consumer and media. “Tupperware is an iconic company and brand – and has a sentimental meaning to many people. We focused on preserving the history of the Tupperware story and infusing the site with an updated look and functionality.” said David Clarke, BGT's Managing Partner.
Some new features to the Tupperware Brands site is the Sustainability Area and the Ideation section. An essential part of the website redesign was to create a section focusing on Tupperware's Sustainability initiatives. With engaging videos, maps and educational tools for the consumer, the sustainability efforts of the company are now an important area of the portal. The Ideation section is all about the customer and evolving the product line to better meet their needs. Customers are encouraged to enter their ideas and which they are then reviewed by the Tupperware team.
About BGT Partners
BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. We have created interactive marketing solutions for clients such as Florida Power and Light, 2008 Beijing Olympic Committee, Ryder, Avaya, Sony, the Walt Disney World Company, and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York, Los Angeles and Paris. BGT has earned the reputation as one of the Global 2000's foremost professional services firms. For more information on BGT Partners please visit: http://www.bgtpartners.com
Contact:
Andrew Dixon
BGT Partners
Media & Public Relations Manager
305-438-1800 x230
adixon@bgtpartners.com
###
