BGT Executive Selected to Speak at Internet Coast Annual Event

MIAMI, FL, August 12, 2004 - Andrea Fishman, Director of Global Strategy at BGT Partners, has been selected to speak at the 2004 Internet Coast Technology Showcase. Ms. Fishman will be discussing shifts in technology decision making – and the growing role of marketing leadership influencing technology decisions.

“We are seeing a fundamental growth in the influence of marketing on technology decision making. As marketing continues to integrate digital channels into a comprehensive communications platform – the alignment between marketing and IT continues to strengthen.” Ms Fishman notes that “Chief Marketing executives are facing increasing pressure to validate and quantify the impact of their programs – and are increasingly relying on technology to provide the information they require.”

More information on the event can be found at http://www.techshowflorida.com./index.html.

About BGT Partners

BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. The agency created interactive marketing solutions for clients such as Florida Power and Light, Office Depot, Ryder, ADP, Sony, Tupperware and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York and Los Angeles. BGT has earned the reputation as one of the Global 2000's foremost professional services firms.

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