BGT Executives to Speak on "Case Studies in CRM"

Top Executives at BGT Partners and IBMSECU have been selected to speak on "Proven Strategies for CRM Success" at the Ritz-Carlton Resort, Naples Florida - November 2-5, 2003.

MIAMI, FL, October 8, 2003 - The Web is both friend and foe to credit unions across the world. On one hand, it enables a credit union to add value to its members by placing many of its services online. On the other hand, a web-savvy credit union member can use the web to seek out other financial organizations offering better rates, extended services and other innovative products. The key to growing a credit union member base is to provide personalized service that meets the needs of each member at every touch point, whether in the branch, on the telephone or on the web. This CRM (Customer Relationship Management) approach enables business value to be realized via the Web and across all channels.

IBM Southeast Employees' Federal Credit Union has teamed up with BGT Partners, a leading professional services and technology consulting firm, to create a roadmap that guides Credit Unions on how to adopt Web and Technology best practices to grow its membership. This roadmap defines the steps for planning, executing and measuring targeted initiatives and programs designed to attract and retain new members.

About BGT Partners

BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. The agency created interactive marketing solutions for clients such as Florida Power and Light, Office Depot, Ryder, ADP, Sony, Tupperware and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York and Los Angeles. BGT has earned the reputation as one of the Global 2000's foremost professional services firms.

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