Bowhead Manufacturing Company Launches New E-Commerce Web Application
MIAMI, FL and SEATTLE, WA, USA, March 20, 2006 - Designed and developed by BGT Partners, environmental product specialists’ new branding, content management and visual design initiatives provide best-in-class user experience.
BGT Partners, a full-service interactive marketing and technology consultancy, is proud to announce the launch of Shopbowhead.com – the new online home for Bowhead Manufacturing Company. The new web interface simplifies the shopping experience – with a user-centric visual design and robust product search engine. The new web presence includes a user-friendly administrative tool that allows administrators to keep products and images up-to-date for consumers. In addition to creating the site, BGT established a new interactive brand for Bowhead, including the creation of a new logo and online brand identity.
“We needed to make online shopping easier for our customers and create a new look for Bowhead in general,” says Dana Kimble, Bowhead Marketing Manager. “We now have a more robust site that allows our customers to log in to view special pricing, opt-in for newsletters and customize products. I am extremely happy with our new website, and our customers are too!”
“It is always our goal to deliver creative, cutting-edge solutions that bring immediate value to our clients,” says BGT Director of Global Strategy, Andrea Fishman. “We are confident that our work with Shopbowhead.com will serve as a key tool in the continued success of Bowhead Manufacturing.”
The success of the new web initiative is closely followed by Bowhead’s Silver Award win for Plant Engineering Magazine’s “Product of the Year”. Bowhead served as the marketing force behind Power Flare’s Safety Lights and recently accepted the award at the National Manufacturing Week Award Banquet in Rosemont, Illinois.
About Bowhead Manufacturing Company
Bowhead provides environmental and safety containment products through catalog and web sales to both industrial and military markets. BMC supplies fuel and water system components including fabric storage tanks, hoses and valves. We also manufacture fuel and water pumps. Incorporated in 2001, Bowhead Manufacturing Company LLC is a wholly-owned subsidiary of Bowhead Holding Company, which is a wholly-owned subsidiary of Ukpeagvik Inupiat Corporate (UIC). For over thirty years the UIC family of over 2,000 shareholders has met the challenge of building a company capable of succeeding in the marketplace while returning value to its community.
About BGT Partners
BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. The agency created interactive marketing solutions for clients such as Florida Power and Light, Office Depot, Ryder, ADP, Sony, Tupperware and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York and Los Angeles. BGT has earned the reputation as one of the Global 2000's foremost professional services firms.
###
