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BGT Executive to Debate Merits of IT Outsourcing with Regional Technology Leaders

Greater Fort Lauderdale Chamber of Commerce invites BGT to participate in upcoming seminar "Using External IT Resources - How to maximize the return on your investment"

MIAMI, FL, November 29, 2004 – Andrea Fishman, Director of Global Strategy at BGT Partners, will explore the pros and cons of leveraging external IT resources to maximize ROI in an upcoming panel discussion. Sponsored by the Technology Committee of the Greater Fort Lauderdale Chamber of Commerce, the panelists will explore the processes involved with IT outsourcing decision-making.

“The decision to leverage external resources for IT initiatives must balance the potential financial savings with the long term operational and support implications” notes Ms. Fishman. “In addition to the time and costs associated with managing external vendors, post-initiative support and maintenance by internal employees must be addressed. Taking a full lifecycle view with respect to engaging external resources will mitigate many hidden costs."

Ms. Fishman will be joined by moderator Michael Corbit, Executive Director of Internet Coast, and by fellow panelists; Rory Sanchez (President, SL Powers), Adam Kessler (President, Eden Engineering), Ramon Arras-Rubio (America's eBusiness Manager, Avaya), and Robert Kristal (President, Nia Technologies).

The panel discussion will be held Thursday, December 2, 2004. More information on the event can be found at http://www.ftlchamber.com.

About BGT Partners

BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. The agency created interactive marketing solutions for clients such as Florida Power and Light, Office Depot, Ryder, ADP, Sony, Tupperware and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York and Los Angeles. BGT has earned the reputation as one of the Global 2000's foremost professional services firms.

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