Lifequote Holdings, Inc. Selects BGT Partners as Strategic Marketing Partner
BGT Partners to develop web platform strategy for Financial Services Leader
MIAMI, FL, July 2, 2004 - BGT Partners has been selected to help Lifequote Holdings, Inc. (Lifequote.com) to drive growth and reduce operating costs across its business units. The 2004 Financial Services Best Practice Benchmarking Study – recently completed by BGT, will be leveraged to develop an integrated program that not only enhances the user experience for Lifequote's online programs and applications – but also ties them into a robust data collection and reporting engine. The result will be an integrated marketing platform that aligns campaigns with customer behavior.
For Lifequote, this means finally achieving an integrated view of the customer acquisition life cycle. Lifequote extensively uses online marketing programs to generate interest in its products and services. It is critical that they are able to track prospects from their marketing programs through to customer conversion and retention.
“Lifequote relies heavily on the web to communicate critical information and services to our customers. The next step in our evolution is to ensure that our online experience is not only easy to use, but the content and functionality exceeds their expectations. This competitive market is demanding we offer a high level of self-service and personalization – and BGT Partners offer us not only the strategic expertise to develop this program, but the deep technical experience to deploy the platform quickly and efficiently.” Erika Tegtmeyer, Lifequote Holdings, Inc. CIO.
In future stages, BGT will develop a new web platform that reduces the time and effort necessary to process life insurance applications. In addition to increasing user satisfaction and completion rates, the new platform will streamline many internal processes and reduce labor. The new platform will also incorporate Premium Content and strategic placement outbound campaign. These programs will drive awareness to new audiences – and will offer Lifequote representatives' additional tools to communicate directly with clients.
“We are enabling Lifequote to control their marketing spend and focus their resources on the channels that show the greatest return," said David Clarke, Senior Vice President of BGT Partners, “Lifequote recognizes the importance of tracking and measurement, and are quick to adopt new business strategies. The result of this project will be a fully aligned marketing and delivery platform that will allow them to extend their ability to add programs, track results and move quickly to implement new initiatives.”
BGT has recently completed several industry “Best Practice” studies and integrated Web solutions for the Telecommunications, Health, Financial, Consumer Goods and Automotive industries.
About BGT Partners
BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. The agency created interactive marketing solutions for clients such as Florida Power and Light, Office Depot, Ryder, ADP, Sony, Tupperware and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York and Los Angeles. BGT has earned the reputation as one of the Global 2000's foremost professional services firms.
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