Toyota Selects BGT to Produce 2002 Camry E-Marketing Campaign
MIAMI, FL, September 11, 2001 - BGT Partners, a South Florida-based business and technology consulting firm, has been selected by Southeast Toyota Distributors, LLC (SET), the largest franchised distributor of Toyota cars, trucks and vans in the world, to produce and broadcast the unveiling of the 2002 Toyota Camry via an Internet broadcast.
The launch of the 2002 Toyota Camry, which premiered on August 7th and 8th of 2001, offered a multimedia web broadcast that included live and recorded video, music and sound, and other presentation materials.
BGT's web broadcast services run on an Akamai platform (NASDAQ:AKAM), allowing the company to provide its clients with the fastest streaming and content delivery technology available today. This technology is designed to deliver interactive content to tens of thousands of online audience members and enables them to interact during the live presentation with questions and polling. Following a typical event, a permanent 'On Demand' replay is also made available.
"The web-based premiere of the 2002 Camry is just one of the many ways that we are able to provide clients such as Toyota with innovative marketing solutions via technology," said Gary Manheimer, president of BGT Partners. "All of BGT's work for clients is designed to enhance interaction with customers, bring about positive returns and, ultimately, enable companies to develop new ways to strengthen their positions in the marketplace."
"We are very excited about using this new technology," said Reginald Vaughn, Assistant Vice President, Retail Development for SET. "The best part is it was so simple to use. Our dealership personnel joined the web cast to learn information and ask questions about the new Camry without leaving their dealership. We were able to get the information to our 2500 salespeople quickly in a very entertaining format."
About BGT Partners
BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. The agency created interactive marketing solutions for clients such as Florida Power and Light, Office Depot, Ryder, ADP, Sony, Tupperware and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York and Los Angeles. BGT has earned the reputation as one of the Global 2000's foremost professional services firms.
About Southeast Toyota Distributors, LLC
Ranked first among Toyota's American distributors in sales and customer satisfaction, Southeast Toyota Distributors, LLC, is the largest franchised distributor of Toyotas in the world. The company distributes vehicles in Alabama, Florida, Georgia, and North Carolina and South Carolina. Headquartered in Deerfield Beach, Florida, Southeast Toyota is owned and operated by JM Family Enterprises, Inc.
JM Family Enterprises, Inc., ranked by Forbes as the 19th largest privately held company in the United States, is a $7.1 billion diversified automotive corporation whose principal businesses focus on vehicle distribution and processing, finance and warranty services, and insurance products and services. In December 2000, the company was ranked by a survey in FORTUNE® magazine as one of the 100 Best Companies to Work For in America. The company is based in Deerfield Beach, Fla., and has significant operations in Jacksonville, Fla.; Mobile, Ala.; Commerce, Ga.; St. Louis, Mo.; and Hunt Valley, Md.
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